Social Media Articles

Read the latest updates and tips about Social Media

Recent Articles

How do we know our marketing is actually working?

Likes and follower counts are the most visible marketing metrics. They’re just not the most meaningful ones. In this article, we look at the signals that actually tell you whether your marketing is working – from your Google presence and website traffic, to the quality of the conversations you’re having with new clients and prospects.

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Inside the Packet – Real beats polished

Your next marketing move may already be sitting on your phone, or could be just 15 minutes away from being created.

In this article, we explore why real often works better than overly polished when it comes to marketing. From iPhone photos to client screenshots to low-fi video, sometimes the most effective content is the version that’s most authentic.

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Client Question – “How can I get my team to help with our marketing?”

Getting your whole team involved in your marketing isn’t as hard as it sounds, and the payoff goes well beyond just having more content. This article gives you 5 reasons why it’s worth doing, and 5 practical ways to make it actually happen.

Hot Take: Everyone On Your Team Should Be Online

Hear us out – building your team’s personal brands is likely to change your business for the better. We’ll show you how.

Inside the Packet – The best party in town… but the front door was really hard to find

Our client had a huge profile, a loyal audience, and a following most people would envy. But what she didn’t have was an easy way for people to take the next step. In this Inside the Packet, we explore the importance of removing friction, and meeting people when they’re in the right mindset.

How do we know our marketing is actually working?

Likes and follower counts are the most visible marketing metrics. They're just not the most meaningful ones. In this article, we look at the signals that actually tell you whether your marketing is working - from your Google presence and website traffic, to the quality of the conversations you're having with new clients and prospects.
Here's our easy guide to get your Google Business Profile online: how to claim it and what to do if it is already owned.
Your next marketing move may already be sitting on your phone, or could be just 15 minutes away from being created. In this article, we explore why real often works better than overly polished when it comes to marketing. From iPhone photos to client screenshots to low-fi video, sometimes the most effective content is the version that’s most authentic.
Struggling to come up with social media content? This article outlines five practical ways professional services businesses can generate content ideas using the work they’re already doing every day.
We helped a Disability Support provider turn one Zoom chat into twelve authentic Social Media videos — a simple, time-saving video marketing tactic that built trust and drove enquiries.
Our data suggests that very few users will copy and paste a raw URL into their browser, so what’s the best CTA for instagram?

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