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Branding Articles

Read the latest updates and tips about business Branding

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10 Client Christmas Gifts

Want to show your appreciation to your clients? Here are 10 fun, professional, and affordable gift ideas that your business can send to your clients this Christmas.

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The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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Why do people work with you?​

No one just makes a purchasing decision out of the blue. Something must prompt it to happen at some point. This article helps you discover what triggers a client to work with you, buy your products or services.

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Most Popular Articles

Explaining the SEO Jargon

As a business owner, you know you need SEO – everybody is talking about it! But, what does that actually mean? And why do you need it? Here is a run through of the SEO terms that you need to know.

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Why do people work with you?​

No one just makes a purchasing decision out of the blue. Something must prompt it to happen at some point. This article helps you discover what triggers a client to work with you, buy your products or services.

Read More »