About us
Let’s get to know each other a little better. Take a deep dive into Crisp, who we are and what we stand for.
About Crisp
Crisp Communications was born from our desire to help small businesses have access to beautiful, high-performing marketing, and also to help fill some gaps we saw in the marketing world.
Having worked on the ‘client side’ of marketing agency relationships in my corporate career, I saw three main problems with how most agencies did what they did:
1
Most agencies get bored partway through your project
Many marketers love the start of a project but get distracted by another ‘shiny object’ before the finish line, leaving your project at a standstill and you in an information void. This can be really frustrating when you want the job finished!
Luckily for you, we’re a team of finishers who don’t feel satisfied until the job is done and you’re 100% happy.
2
A lot of marketers think creatively, but not commercially
Most creatives are great at making things look pretty, but don’t balance this with the ROI considerations of a business.
We understand that ultimately, you’re investing in marketing because you’re trying to achieve tangible outcomes for your business. And in every creative decision we make, we’ll be keeping these outcomes top of mind.
3
A lot of ‘creatives’ get precious about feedback
There’s nothing worse than having to ‘tread on eggshells’ with an agency because they get defensive with any input you give them on their work.
The good news is that we have a ‘no-ego policy’ at Crisp. We want you to feel over the moon with the work we do for you and welcome any feedback which will help us to achieve that.
These are just some of the problems we have specifically built Crisp to help solve.
We bring creative solutions to your business problems, so you can enjoy beautiful, high-performing marketing services, wrapped up in a friendly, collaborative and positive experience as a client.
Areas we specialise in
Marketing for Professional
Services business
Website design
Business branding
Personal branding
Client communications
Podcast launch
and marketing
And to make this more tangible, here are some of the specific things we can help you and your business with:
A clear direction for your marketing
A more modern logo
and brand
Beautiful, impactful brochures and presentations
A high-performing website
Higher rankings for your business in search engines
More consistent and effective email marketing
Regular social media content
Editing and promoting
of your podcast
Creation and editing
of video content
And when you get the right mix of these services inside your business, your business will
Look good, connect better, grow more
Crisp was delighted to be recognised for our client service, innovation and community contribution as a finalist in the 2023 Sunshine Coast Business Awards.
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About
Abi Gatling
Abi Gatling is an experienced marketer with a background in management, PR, design and community engagement; a unique combination which ensures she can bring a necessary ‘business lens’ to all the work that she and her team do at Crisp.
Her passion is creativity and she is on a mission to inspire people and businesses to tap into their innate creativity in approaching common problems in a new way. This was the purpose behind the launch of her podcast – ‘Creativity: Uncovered’ – where she speaks with people from across a range of industries and walks of life, about how they successfully unlock, unleash and inspire their creativity.
Abi is also a frequent presenter, podcast guest and media commentator. You can find out more about engaging Abi to share her experience with your audience below.
Our Community Involvement
One of our core values is to make the communities we work in better for our presence.
Through our marketing services, and training and education offerings, we are proud to have partnered with the following incredible community groups:
We also like to get involved with things that just tickle our fancy. We are excited to announce our sponsorship of the Brisbane Lions Fancast podcast for the 2024 season. Find out more about the podcast on their website.
