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Podcasting Articles

Read the latest updates and tips about business Podcasting

Recent Articles

The Joys of Judging

Recently I had the thrill of being a judge for the Signal Awards and the Australian Podcast Awards. Here’s what I learned on what it takes to make an exceptional podcast!

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Podcast Terms Glossary

Podcasting can be a very technical endeavour. So can marketing your podcast. And combine the two, then there is bound to be a TONNE of jargon and industry-specific terminology that comes along with it. That’s why we’ve created this Podcast Terms Glossary.

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Explaining the SEO Jargon

As a business owner, you know you need SEO – everybody is talking about it! But, what does that actually mean? And why do you need it? Here is a run through of the SEO terms that you need to know.

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The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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