Podcasting is all the rage at the moment and the popularity of the medium keeps on growing.
But with over 5 million podcasts in the world with over 70 million between them, how do you make your show stand out above the rest?
Marketing will help you unlock new audiences for your podcast.
Here are 10 easy ideas to market and promote your podcast to enhance its visibility…
1. Capture Behind-the-Scenes Moments
Share a screenshot or a selfie while recording your podcast. This gives your audience a glimpse into the process and adds a nice little personal touch to your podcast.
2. Show Off Your Setup
Take a video or photo of your podcast setup. This can highlight your humble/DIY setup as well as appeal to the curiosity of your audience about the technical aspects of your podcast.
3. Feature Your Guests
Build anticipation by sharing a photo or bio of your upcoming guest before the episode airs. This generates interest and helps in creating a connection between your audience and the guest.
4. Design Custom Episode Graphics
Create eye-catching graphics specific to each episode. Visuals are a powerful tool for attracting attention on social media and can make your content more shareable.
5. Tease with Snippets
Share a short audio or video snippet from your episode to give your audience a taste of what to expect. This can create intrigue and encourage your followers to listen to the full episode.
6. Craft Engaging Quotes
Extract compelling quotes from your podcast episodes and turn them into shareable graphics. Share these on your social media platforms to spark interest and encourage sharing.
7. Guest Promos
Encourage your guests to record a quick promotional snippet for the episode. This not only helps in cross-promotion but also brings in their audience to your podcast.
8. Record Your Own Promo
Take a few minutes to record a promotional message for your podcast. This can be a brief introduction to the episode, highlighting key points and encouraging listeners to tune in.
9. Reflective Moments
After recording an episode, share your reflections and insights about the discussion. This gives your audience a more personal connection and shows the effort you put into your content.
10. Highlight Feedback, Reviews and achievements
Share positive feedback and reviews you’ve received from your audience. Or key achievements that your podcast has made. This not only serves as social proof but also motivates others to check out your podcast.
How many of these 10 simple ideas were you already using to promote your podcast? Which ones are you going to try next?
Promoting your podcast doesn’t have to be hard, or expensive, or time consuming! Experiment with these strategies and find the ones that resonate best with your audience to take your podcast to new heights.
If you need help with managing, editing, or marketing your podcast, please book in a call today!
