Articles by Abi Gatling

Read the latest updates and tips from Abi Gatling

Recent Articles by Abi Gatling

Calculating The Cost of Getting New Clients

A lot of business owners struggle to justify marketing spend, but only because they don’t fully understand its value.

So let’s demystify the world of marketing spend by gaining an understanding of Client Acquisition Costs (CAC) and Customer Lifetime Value (CLV).

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10 Client Christmas Gifts

Want to show your appreciation to your clients? Here are 10 fun, professional, and affordable gift ideas that your business can send to your clients this Christmas.

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The Joys of Judging

Recently I had the thrill of being a judge for the Signal Awards and the Australian Podcast Awards. Here’s what I learned on what it takes to make an exceptional podcast!

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SEO 101

You probably have heard about SEO before, but what exactly is it? In this article, we will dive into the basics of SEO and how you can utilise it for widening your website visibility.

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Explaining the SEO Jargon

As a business owner, you know you need SEO – everybody is talking about it! But, what does that actually mean? And why do you need it? Here is a run through of the SEO terms that you need to know.

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