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SEO Articles

Read the latest updates and tips about SEO

Recent Articles

Inside the Packet: Why we told a client to say less in their emails

Abi Gatling 11 July 2026

A newsletter doesn’t need to say everything. One of our not-for-profit clients found that out the hard way: their click-through rate dropped from the top to the bottom of their emails. The more they packed in, the less anyone read or engaged.
So we turned it into a teaser instead. A taste of each update, then a link through to the full story on the website. Simpler inbox, more reason to click through and most importantly, more website traffic!

Read More »

How do we know our marketing is actually working?

Abi Gatling 17 April 2026

Likes and follower counts are the most visible marketing metrics. They’re just not the most meaningful ones. In this article, we look at the signals that actually tell you whether your marketing is working – from your Google presence and website traffic, to the quality of the conversations you’re having with new clients and prospects.

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Personality sells

Abi Gatling 14 January 2025

Personality sells – it’s as simple as that. Clients want to work with real people, not faceless corporations. But too often, businesses lose their human touch when it comes to marketing.

Don’t let that be you. Let your personality shine, and you’ll build trust before you even get to that first client call. Be yourself – it’s the best marketing strategy you’ll ever u

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The Power of Local SEO

Abi Gatling 29 April 2024

Are you a business owner looking out ways to get your business getting online recognition? Here are some tips to boost your online presence through Local SEO.

Read More »
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Inside the Packet: Why we told a client to say less in their emails

A newsletter doesn't need to say everything. One of our not-for-profit clients found that out the hard way: their click-through rate dropped from the top to the bottom of their emails. The more they packed in, the less anyone read or engaged. So we turned it into a teaser instead. A taste of each update, then a link through to the full story on the website. Simpler inbox, more reason to click through and most importantly, more website traffic!
Read More >>

How do we know our marketing is actually working?

Likes and follower counts are the most visible marketing metrics. They're just not the most meaningful ones. In this article, we look at the signals that actually tell you whether your marketing is working - from your Google presence and website traffic, to the quality of the conversations you're having with new clients and prospects.
Read More >>
SEO might help people find your website, but it’s engaging, human copy that makes them stay, explore and trust your business.
Read More >>
We take you behind the scenes of a real estate team who changed the way they asked for Google Reviews, followed up, and got their whole team involved. The result of 600+ Google Reviews, plus an added bonus, surprised even them.
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Crisp acts as your fractional CMO – the marketing team you don’t need to manage, hire, or house. We run your marketing so you can focus on running your business.
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Are you making these common cybersecurity mistakes? If you’re managing business accounts, client logins, or even just your personal data, knowing what not to do is just as important as knowing what to do.
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Personality sells - it’s as simple as that. Clients want to work with real people, not faceless corporations. But too often, businesses lose their human touch when it comes to marketing. Don’t let that be you. Let your personality shine, and you’ll build trust before you even get to that first client call. Be yourself - it’s the best marketing strategy you’ll ever u
Read More >>
We all know that having great search rankings is important, but how do you improve them without a major website overhaul? Here’s a super quick and easy website upgrade to help boost your visibility online.
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If you’re considering an Search Engine Optimisation (SEO) marketing strategy, then you NEED to include this one small tweak to your website. Doing so will help boost your SEO performance.
Read More >>
Are you a business owner looking out ways to get your business getting online recognition? Here are some tips to boost your online presence through Local SEO.
Read More >>
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