SEM vs SEO: Do you know the difference?
Or are your eyes glazing over immediately?
Search Engine Marketing (SEM)
- Google adverts
- Google Adwords
- Bing adverts
- Yahoo adverts
- Facebook and Instagram adverts and boosted posts (sometimes these fall under Social Media Marketing (SMM))
Search Engine Optimisation (SEO)
- On-page / on-site SEO
- Off-page SEO
- Website / Technical SEO
- Local SEO
Before starting out with either SEO or SEM, you should be clear on what results you are looking to achieve.
With both SEO and SEM, you are helping to boost your brand’s visibility and increase awareness of your business.
Be aware the sometimes the results of these activities do not directly reflect in clicks, comments or likes, however these strategies certainly do help move a client through the purchase decision-making journey a little quicker.
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