Let’s face it — marketing takes a lot of effort.
Coming up with ideas, writing articles, filming videos, editing, publishing, promoting… the list goes on. And when you’re managing all of this yourself, on top of running your business, burnout can creep up quickly.
But, my friends, burnout is not inevitable. It can be avoided.
How?
The easiest solution is to outsource your marketing to a professional company, like Crisp (shameless plug, I know!).
But if you’re doing it yourself, don’t worry — we’ve got some tips to help you stay on top of things while getting the most out of your efforts.
It all boils down to focusing on your Return on Effort (ROE) in marketing.
What Is Marketing Return on Effort?
Return on Effort, in the context of marketing, is all about ensuring that you’re getting the best possible value out of the work you’re putting in. Think of it as squeezing every last drop of potential from each marketing activity you do—getting the most “bang for your buck,” but in terms of effort rather than dollars.
So, how do you maximise your ROE? It’s all about being creative and finding ways to reuse, repackage, and repurpose your marketing content.
How to Get a Strong Return on Effort in Your Marketing
Whenever you create something for your marketing—whether it’s a blog post, a video, or a social media post—ask yourself: “How else can I use this?”
For example, let’s say you’ve just created a video. Don’t just hit publish and move on. There are so many ways to get more value from that one piece of content.
Here are a few ideas for repurposing a video:
- Share the video as a post on your social media platforms.
- Upload it to your YouTube channel.
- Write a blog post or article based on the video content for your website.
- Include it as part of your email newsletter.
- Extract the audio and turn it into a short podcast.
- Use it as content in a lead magnet or part of an automation.
And don’t stop there! Once you’ve used it in all these ways, think about how it could be reused again.
- Can the topics discussed be expanded on in separate posts?
Maybe there’s more depth you can explore on a particular point. - Is the content evergreen?
If so, you can use it again later, or even schedule it to be reshared in a few months. - Can this video be part of a series?
If you create more content around the same theme, it gives you an opportunity to package it together as a cohesive series.
Think Bigger: Get Creative with Your Marketing Efforts
Once you adopt this mindset, the world is your oyster.
By approaching every piece of marketing content as a reusable resource, you’ll find that you’re creating once and getting value from it over and over again. This maximises your Return on Effort and keeps you from burning out while still achieving great results.
Need Help Getting More from Your Marketing?
If you’re ready to stop spinning your wheels and start getting the most out of your marketing efforts, we’re here to help. Whether you want to hand it all over or just need a little guidance, we’ve got you covered!