Articles by Abi Gatling

Read the latest updates and tips from Abi Gatling

Recent Articles by Abi Gatling

A Crash Course In Hashtags

Using hashtags in your social media content is a great way to connect your message to an online conversation. Here is an overview of hashtags, and how you can use them to grow your social media reach.

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Installing your custom signature block

So you’ve received your custom email signature block designed by Crisp. Now you’re thinking, ‘How do I install it?’ Follow this step-by-step explainer and you’ll be signing off like nobody’s business.

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Why do people work with you?​

No one just makes a purchasing decision out of the blue. Something must prompt it to happen at some point. This article helps you discover what triggers a client to work with you, buy your products or services.

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Explaining the SEO Jargon

As a business owner, you know you need SEO – everybody is talking about it! But, what does that actually mean? And why do you need it? Here is a run through of the SEO terms that you need to know.

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The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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