Do you have an email marketing newsletter for your clients and potential clients?
If you don’t, why not?
(Spoiler alert) We know why…
Here at Crisp Communications we work with so many different businesses, and because of that we see trends first hand.
We see what works well, what doesn’t work well, and what blocks are stopping businesses from committing to their marketing.
An essential part of marketing for every business is email marketing. That is, a regular newsletter sent out via email to your potential and current clients.
Email marketing is a great way to nurture relationships with potential clients or customers, and to stay top of mind with current ones. It is a must-have for every business.
But when it comes to email marketing, there are some regular reasons why businesses fail to launch or continue their newsletters.
Here are the 3 things that we have noticed are the common factors holding people back from launching their email marketing newsletter:
1) Not knowing how often to send emails
2) Not knowing what content to include in their emails
3) Not knowing the technical bits of managing email marketing
How often should I send emails?
We often get questions like, how often should I send email newsletters? How much is too spammy? How few can I get away with?
This is a great consideration and it depends on your business, the amount of content you have and the resources you have on board to manage these processes.
The main thing here is that you choose a frequency for your emails, and then commit to that. Consistency is key when it comes to email marketing.
What should I include in my email marketing newsletter?
This is another frequent question that we get asked, and one that often holds businesses back from launching their email marketing newsletter.
When trying to decide what content to include in your newsletter, think about your customer. What do they want to know about your business, service or product? Then think about what you want them to know about your business, service or product.
Email newsletters are a great way to educate your audience, build your reputation, showcase your brand personality and share wins.
How do I manage an email newsletter?
The 3rd top reason for businesses avoiding launching an email newsletter is not knowing the technology or processes needed to manage the process.
Firstly, you will need an email management strategy. This is basically a plan that encompasses the first two topics above: how often you want to email and what you want to include in those emails.
Secondly, you will need some email marketing software. This is where you will store and manage your email lists, create and send your emails, and then track the results.
We recommend using ActiveCampaign or BuzzSprout because they offer great functionality at a good price (we are partners with these two brands because we love them so much).
Where should I start?
Now you know the three things holding businesses back from launching their email marketing, and how to tackle these blocks, the next step is to jump in and do it!
If the idea of that still scares you, the good news is that we have helped dozens of Aussie businesses plan, launch and manage their email newsletters, and so we can help you too.
How we can support you:
- An hour of power
Book in for a one hour strategy call where we work with you to map out everything you need to launch. Perfect for businesses who have keen beans in their team, who just need a little guidance.
- Let us do it for you
Hand it over to us and take it off your to-do list. Great for busy businesses who don’t have the resources in-house to manage this process.
