Welcome to the buzz of SEO!
There are heaps of digital marketing strategies out there, but one stands out more than the rest: SEO. If you’ve heard of SEO before, but don’t know what it is, don’t worry; we’ve got you covered!
So, what is SEO and why is it important?
SEO, or Search Engine Optimization, is basically the process of improving your website’s visibility so it appears on the top pages of search engines, like Google and Yahoo. SEO is essential for your website to attract traffic online. It is all about understanding your targeted audience by analysing what type of content they like, what they are searching for and guiding them to your business’ website. Utilising SEO on your website can increase your brand awareness by getting your products and services in front of your ideal customers,instead of a general audience.
What are types of SEO?
Now you know what SEO is, let’s explore the four different types of SEO: On-page SEO, Off-page SEO, Local SEO, and Technical SEO.
On-page SEO
On-page SEO is all about your website page. It is the process of enhancing your website to get it to rank higher search engine results. You can improve your On-page SEO by researching and using relevant keywords, creating high-quality content and writing meta descriptions.
Off-page SEO
Off-page SEO refers to the things you can do outside of your internal page. Good Off-page SEO can help boost the credibility of your website and brand, which has the potential to entice new users to visit your website. Some common elements of Off-page SEO include online reviews and backlinks that point to your website from different websites.
Local SEO
To understand Local SEO, you have to take into consideration your business’ geographical location and local community. Local SEO can help to highlight your website and increase awareness of your brand to those local to you. When it comes to Local SEO, having localised content and consistent NAP citations can bring your brand to a whole new level.
Technical SEO
Technical SEO refers to the technical aspects of a website in order to boost search engine results and provide the best possible user experience (UX). Technical SEO done correctly can help increase website traffic to your page. Some aspects of Technical SEO include page speed, XML sitemaps and mobile responsivity.
Are you ready to begin your SEO journey?
Now you have the gist of what SEO is all about, it’s time to explore! But what should you do now?
Other than knowing the basics, it is also important to keep an eye on current trends in SEO, as it is a changing field. The approach to attracting more online visitors may differ over time and being able to adapt to the changes will benefit your business’ online performance.
