Critical Email Changes your Business Needs to Action

Keep your business emails running smoothly

Starting from the power-packed date of February 1, 2024, major email service providers, like Google, Yahoo, and AOL, are rolling out game-changing modifications to their email services.


To wage war against the ever-persistent enemy—spam.

As a savvy business owner in Australia, it’s not just important but downright crucial that you ride the wave of these changes. Ignoring them might relegate your emails to the dreaded spam folder, silencing your business voice.

So, what’s the battle plan for your business?

What do you need to do:

1. If you are using a free domain for your business, switch over to a paid domain

It’s time to ditch the free and embrace the paid.

Forget the days of sending bulk emails from free domains like,, or Starting February 1, 2024, this won’t cut it. After this date, you will not be able to send bulk emails from a free domain.

Your business deserves its own identity with a custom domain. Now is the time to invest and level up your online presence.

We trust VentraIP for our domain and email hosting. If you’re looking to buy your business domain use our affiliate link here and nab yourself a 50% discount.

2. You will need to authenticate your email domain

Email authentication ensures that your emails are genuinely yours. It verifies that the domain and email that you are sending from, is linked to you and your business.

From February 1, 2024, you need to step up your game and make sure your email domain is properly authenticated. Don’t let your emails get lost in the spam abyss—show them who’s boss!

3. Email marketing and newsletters must include one-click unsubscribe

Unsubscribing is getting easier. Australia’s spam laws are tightening their grip, demanding not just an unsubscribe button but a one-click escape route. Any multi-click unsubscribes should be updated ASAP.

Don’t be caught off guard! Update your email marketing and newsletters before February 1, 2024, to comply with this new standard. Make unsubscribing a breeze for your recipients.

4. You need to be more mindful of your spam rate

Your spam rate is like your business’s reputation score. Your rate is based on the number of people who reported email as spam out of the total number of messages you have sent. Too high, and you might find yourself blacklisted from sending those all-important email marketing messages.

The rules are getting stricter, with a new threshold of 0.3% from February 1, 2024. Our pro tip? Aim for a stellar 0.1% or below to stay ahead of the game.

Feeling overwhelmed? We’ve got your back! Reach out if you need a guiding hand. Let’s ensure your business emails not only survive, but thrive in this new era of digital communication.

Don’t miss the chance to upgrade your email game and elevate your business’s online presence. Let’s make these changes work for you!

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