Articles by Abi Gatling

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Recent Articles by Abi Gatling

Off Brand_Crisp Communications Co Article Blog Image

The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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Podcast Terms Glossary

Podcasting marketing can be a very technical endeavour. There is a TONNE of jargon and industry-specific terminology that comes along with it. That’s why we’ve created this Podcast Terms Glossary.

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Crisp Comms Co | Rebuild Vs Redesign

Redesign vs Rebuild

One of the questions we get asked here at Crisp is, “I need a new website, should I redesign or rebuild it?” We’ll help you answer that question.

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Podcast Terms Glossary

Podcasting marketing can be a very technical endeavour. There is a TONNE of jargon and industry-specific terminology that comes along with it. That’s why we’ve created this Podcast Terms Glossary.

Read More »