At Crisp Communications, we’re all about spotting creative and eye-catching ideas that make marketing fun, memorable, and meaningful. And when we find those gems? We give them the coveted Crisp Stamp of Approval – a badge of honour for inventive marketing that truly stands out.
Over the past year or so, I’ve been keeping an eye out for these inspirational marketing moments. They can be anywhere; from unique videos on social media, to inventive attention-grabbing posters in public spaces. They can even be delivered to your very own letterbox.
The idea that got the first stamp
A local real estate agency, Suter Smith Cleine, sent me the cutest house anniversary card to mark the occasion of my home purchase a couple of years ago. They could have stopped there and still earned brownie points for thoughtfulness. But they didn’t.
Inside the card was a little something extra: a $1 Scratchie! 🏡🎉
Imagine the goodwill they would have got if I won big on that ticket! But even though I didn’t, the gesture alone made me smile. It’s fun, quirky, and a perfect example of how a small idea can have a big impact.
Why This Marketing Idea Works
Great marketing isn’t just about splashing cash on big campaigns; it’s about connection. This tiny, thoughtful gesture said:
- 👀 “We see you.”
- 🤝 “We value our relationship with you.”
- 😁 “We’re willing to go the extra mile to make you smile.”
By personalising their approach and adding a playful element, Suter Smith Cleine ensured they left a lasting impression – not just as a real estate agency, but as a brand that feels human.
The Crisp Philosophy
The Crisp Stamp of Approval isn’t handed out willy-nilly. To get it, marketing needs to be:
- 🌟Creative: It catches attention in an unexpected way.
- 💡Inventive: It’s not something you see every day.
- ✅Effective: It builds goodwill, strengthens connections, and delivers results.
This campaign ticked all the boxes. Bravo, Suter Smith Cleine – you nailed it!
Want to Create Your Own Standout Marketing?
If you’re ready to create marketing that turns heads and builds real connections, let’s chat. Book a free Crisp Marketing Kickstarter session with me, Abi. Whether you’re need some inspiration new ideas, looking to refine your current approach or need to start your marketing journey, I’d love to help you find your own Crisp-worthy strategies.
Contact me today and let’s get creative!
xo Abi