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Brand Identity Articles

Read the latest updates and tips about business Brand Identity

Recent Articles

Off Brand_Crisp Communications Co Article Blog Image

The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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Off Brand_Crisp Communications Co Article Blog Image
In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.
While it may not seem obvious, having a good, strong brand can have a great ROI (return on investment) for your business
Posting on your socials about relevant seasonal events and holidays can help you connect with your audience and build engagement.

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