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Brand Identity Articles

Read the latest updates and tips about business Brand Identity

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The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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Why do people work with you?​

No one just makes a purchasing decision out of the blue. Something must prompt it to happen at some point. This article helps you discover what triggers a client to work with you, buy your products or services.

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