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Brand Identity Articles

Read the latest updates and tips about business Brand Identity

Recent Articles

Personality sells

Personality sells – it’s as simple as that. Clients want to work with real people, not faceless corporations. But too often, businesses lose their human touch when it comes to marketing.

Don’t let that be you. Let your personality shine, and you’ll build trust before you even get to that first client call. Be yourself – it’s the best marketing strategy you’ll ever u

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Crisp Communications is not an Agency

When people hear about Crisp Communications, the first thing they often assume is, “Oh, you’re a marketing agency.” But if I’m being honest,I don’t think ‘agency’ fits the friendly, custom nature of Crisp. Here’s why.

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Inspiration vs. Copying

The other day, I stumbled across a business that was a complete clone of one that I follow. And it got me thinking… When are you taking inspiration from a business, and when are you outright copying it?

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What Makes Your Business Stand Out?

Do you know what makes your business different from the similar business just down the road? Your business differentiator is a core element of any successful marketing strategy and is crucial for your business growth.

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Off Brand_Crisp Communications Co Article Blog Image

The Business Cost of Being Off-Brand

In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.

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Introducing the Crisp Stamp of Approval

Introducing the Crisp Stamp of Approval: a series spotlighting creative and effective marketing ideas! Whether you’re looking for inspiration or a starting point for your next campaign, these nuggets of brilliance are designed to spark your creativity.

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Personality sells - it’s as simple as that. Clients want to work with real people, not faceless corporations. But too often, businesses lose their human touch when it comes to marketing. Don’t let that be you. Let your personality shine, and you’ll build trust before you even get to that first client call. Be yourself - it’s the best marketing strategy you’ll ever u
We all know that having great search rankings is important, but how do you improve them without a major website overhaul? Here’s a super quick and easy website upgrade to help boost your visibility online.
When people hear about Crisp Communications, the first thing they often assume is, “Oh, you’re a marketing agency.” But if I’m being honest,I don’t think ‘agency’ fits the friendly, custom nature of Crisp. Here’s why.
The other day, I stumbled across a business that was a complete clone of one that I follow. And it got me thinking... When are you taking inspiration from a business, and when are you outright copying it?
When we spot creative and eye-catching ideas that make marketing fun, memorable, and meaningful - we give them the coveted Crisp Stamp of Approval. Here is the idea that got our very first one!
Do you know what makes your business different from the similar business just down the road? Your business differentiator is a core element of any successful marketing strategy and is crucial for your business growth.
Off Brand_Crisp Communications Co Article Blog Image
In marketing a lot of jargon gets thrown around. There’s acronyms, technical terms, trend based terminology, and then there’s terms around marketing rules. “On-brand” and “Off-brand” are some of those marketing rules.
Introducing the Crisp Stamp of Approval: a series spotlighting creative and effective marketing ideas! Whether you’re looking for inspiration or a starting point for your next campaign, these nuggets of brilliance are designed to spark your creativity.
While it may not seem obvious, having a good, strong brand can have a great ROI (return on investment) for your business
Posting on your socials about relevant seasonal events and holidays can help you connect with your audience and build engagement.

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