You never know where you might find marketing inspiration.
The other day, as I sat down at my hairdresser, I was treated to a masterclass in understanding clients and delivering what they actually want.
Before she even picked up the scissors, she asked me a bunch of questions:
“You live by the beach, do you swim very often?”
“It’s summer, are you planning on going lighter?”
“How much time do you spend on your hair each morning?”
What felt like a casual chat was instead a very deliberate way to understand my situation and achieve a result I’d be thrilled about – something that’s essential not just in a salon, but also in the world of marketing.
Why questions matter
When you’re looking for a marketing agency, it’s a good idea to ensure they give you the “hairdresser treatment” (minus the blow-dry, of course).
If you’re not being asked thoughtful, considered questions about your business, your day-to-day concerns and the type of marketing support you need (or worse: you’re not being asked any questions at all), then they won’t fully understand the intricacies of what you’re after – leading to disappointment down the track.
We’ve all walked out of a salon with a bad cut. But, luckily, hair grows quickly.
What’s harder to fix is a marketing relationship that isn’t working and doesn’t make your brand look as shiny and beautiful as it should.
The Crispy difference
When you partner with Crisp, expect to be asked questions – lots of questions.
Our comprehensive onboarding process means we listen first, which leads to better strategy – and better results for your business.
This way we know EXACTLY what you’re after and how to achieve it, so we can deliver marketing that hits the mark, every time (the communications equivalent of a great hair day!).
Want to deal with a team who really gets it? Book in your free Marketing Kickstarter call today! With our strategic questions and your insights about your business, it could be the start of a beautiful long-term relationship – just like when you discover your favourite hairdresser.
P.S. Did you know that almost three quarters of small businesses don’t stay with the same marketing provider for more than a year? Read why in my recent piece Scary marketing facts from the Ombudsman (plus discover why Crisp is proudly different).