Supercharge Your SEO with One Simple Website Trick

Why FAQs are Important to Your SEO Strategy

If you’re considering Search Engine Optimisation (SEO) as part of your marketing strategy, then you NEED to include this one small tweak to your website.

Doing so will help boost your SEO performance.

And that simple tweak is… adding a Frequently Asked Questions (FAQ) page to your website.

While often overlooked, FAQ pages are an important component of an SEO strategy that contains great potential.

FAQ pages are a little known secret tactic for increasing traffic to your website through search engines. These pages help you display the answers to common questions that potential clients are scouring the internet for. 

FAQs represent high quality, relevant content. This is looked upon favourably in the SERPS (for those who don’t know – this is the search engine results page) and can go along way to improving how your website ranks.

Bonus: FAQs help drive conversions

Aside from the SEO benefits listed above, having an FAQ page is also a great way to optimise the user experience and increase conversions from your site.

One of the biggest reasons for a user not converting into a sale is unanswered questions or a thirst for more information. By including a well-developed FAQ section, based on the common questions your customers ask, you can bridge that gap.

How to find questions for your FAQ page

The first and most important point is to understand your target audience and what answers they are looking for. There are a few ways of doing this:

1. What are repeat questions your team gets?

Think about the questions that you and your team get regularly surrounding your product or service. These are likely to be questions that should be answered on your website in the FAQ page.

2. Keyword research

A great place to find out what your target audience is looking for is through doing keyword research. This can help you understand the questions that your potential customers are asking. For example, using the ‘People Also Ask’ section of the search engine results page will help you see the common questions people are asking relating to your business, service or industry.

3. Competitor research

If you’re completely stumped for what FAQs to add to your site, try researching what your competitors and colleagues are doing in this space. This will give you ideas to start compiling your list of questions.

You can always check out our FAQs page as inspiration too.

Crispy Tip

Some common questions to start off with could be how to use your product or service, business hours, prices, and more.

How to write a good FAQ page

When writing the answers to your FAQs, you should ensure that they are concise, insightful, and link back to the products or services that you are promoting. Your answers should also include the keywords from your search.

The format of your FAQs can also have an impact on whether they are effective. Organising them into themes is a great way to assist your customer through all aspects of the areas they are questioning.

Finally, add an FAQ schema to your page to help search engines identify this content as FAQs. This can be a technical process, but most website builders now offer this functionality.

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