Curious about email automations and how they can help your business?
Automations are extremely useful for service-based businesses as they can save you time, build consistency and help you deliver better client outcomes.
And, they can help make growing and managing your email newsletter so much easier.
But firstly, if you’re scratching your head and wondering “what are automations” then take a quick squiz at this article which runs through Automations 101.
Now that we are on the same page, let’s get down to the nitty gritty – how to set up a newsletter automation sequence for your business.
Automating your newsletter
Every business should have business newsletter automation, and it is a great one to start with if you haven’t used automations before.
This process helps get new leads onto your email list, warms them up and preps them for what’s to come.
How to set up your newsletter automation sequence
In this video I run through the steps that your email newsletter sequence should have.
Before setting up your sequence you will need:
- A newsletter sign-up form on your website
- An email marketing tool (we suggest Active Campaign or Hubspot)
- Zapier, Pabbly or other automation tool (optional)
By the end of your sequence you will have:
- Added your potential clients to your email list
- Your potential clients will have clear expectations of your newsletter
- Your list will be appropriately set up to send your first newsletter
Watch now:
Now, let’s get automating!
Ps. If you would like a personal run through of Active Campaign, Hubspot or Pabbly let me know – we are partners with these providers and can access great discounts for our clients.