Creativity: Uncovered podcast episode graphic featuring guest Amber Daines

Finding the Creativity in Crises

featuring Amber Daines

Listen now:

Listen now:

Public Relations (PR) is all about managing the reputation of a business or a person. For my guest, Amber Daines, a lot of her PR work is about managing the communications around when a crisis hits.

So what does this have to do with creativity?

In this episode, I found out. Amber and I also chat about the impact of A.I. on public relations, and her creative outlet, a podcast called The Politics of Everything.

Happy listening!
xo Abi

More About Amber Daines

Bespoke Co: TRAINING STRATEGY REPUTATION
About Amber Daines Podcaster, Crisis Communications Expert, Licensed Media Trainer, Award-winning Journalist.

Over the past 25 years, Amber has become one of Australia’s most agile communications professionals, well known for her ability to devise and implement successful strategies across all forms of external and internal communications.

She has worked as an award-winning business TV and newspaper journalist, PR consultant, media trainer and presentation skills coach. She has been engaged with many household-name organisations including TedX, Deloitte, Sydney Water, PwC, eBay, Sephora, AMP, Chartered Accountants Australia, Deloitte, Westfield, Qantas and Westpac.

These days Amber is focused on media training, crisis PR, reputation management, podcasting. Her agency elevates her clients’ internal and external stakeholder communications planning, working with the best and brightest leaders in big and small businesses, government departments, start-ups and causes seeking cut-through communications expertise.

A popular business speaker and media commentator, Amber’s authentic presentation style is always big on ideas, peppered by relevant and relatable examples that create tangible take-outs.

Her best selling book ‘Well Said: How to be Heard in Business and Generate Real Influence’ has proven insider tips to positively raise your profile no matter the forum. Since 2017, she has hosted and produced her own not-for-profit weekly podcast The Politics of Everything, which has enjoyed four million downloads through organic audience growth and led to creating an online course to help podcasters launch, grow and scale their shows. Above all, Amber is passionate about the power of strategic communications to create new opportunities in business and beyond. Beyond her business, Amber finds joy in Spin classes, helping her sons thrive, horse riding, reading and finding valid excuses to travel more.



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