From hobby, to Etsy side hustle, to full-fledged business. That was the journey Elise Ross has travelled with her passion, cross stitch. Born from seeing a gap in the market, Elise set about bringing cross stitch into the 21st century by designing modern patterns, kits and guides for the “new generation of cross stitchers”.
Tune into this episode of Creativity: Uncovered to hear about:
- How Elise’s mum introduced her to the craft
- Her decision to open an Etsy store
- How Elise balanced her side-hustle and her job as a speech therapist
- When she decided to make cross stitch a fully-fledged business
- Quitting her job in 2019
- The effect of the shutdowns in 2020
- Elise’s creative process for designing patterns
- How Elise had to master marketing and social media
Happy listening!
xo Abi
