Do you know why people work with you? Or what is the reason people buy your products or services?
In the marketing world, this reason is called a ‘Trigger Event’. Ie. what event triggered someone to purchase from you or sign up with your services.
Because no one just makes a purchasing decision out of the blue. Something must trigger it to happen at some point.
Understanding your business’s trigger events can help you focus your marketing and attract more clients.
Work out your brand’s trigger events using this Free Client Trigger Worksheet.
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