Crispy Website Maintenance
Keeping your website happy, safe and up-to-date
Why bother looking after your website?
Your website is not a finished thing. It’s a living bit of software sitting on the open internet, and the day you stop looking after it is the day it starts working against you. Let us explain:
Out-of-date plugins are how sites get hacked 🤖
Automated bots, scanning millions of sites a day, looking for a plugin that hasn’t been updated and then… BAM, they strike.
Recovering a compromised site can be costly, difficult, awkward and potentially damaging to your business. Our advice: Best to avoid it!
Nobody tells you when your site goes down 🫣
Sites go down: hosting has a wobble, an update conflicts with something, a certificate expires.
The problem isn’t that it happens, it’s that most business owners find out days later when a client mentions it. Meanwhile every person who Googled you and clicked through hit a blank page and moved on to the next result.
Hope is not a valid backup strategy 🙏
Plenty of businesses assume that websites do this automatically… but they either don’t at all, or don’t do it effectively.
Having a recent, tested backup stored somewhere separate is the difference between being back online this afternoon and rebuilding from scratch (that’s expensive!).
Google and AI search both favour a well-kept site 👍
AI summaries and search engines reward sites that load quickly, stay online, run on secure and current software, and add fresh content.
A site that’s slow, unstable or hasn’t changed in two years slides down the rankings and you simply don’t get quoted in the answer.
Stop small changes
piling up 🤯
The phone number that changed. The team member who left. The blog you’ve been meaning to publish since March.
On their own, each one is a five minute job.
Left alone for a year, they become a project, and your website slowly stops matching your business.
People are judging your website 👀
Your potential clients will never tell you your website put them off. They’ll just… not enquire.
They’ll see the copyright that still says 2023 and wonder if you’re still trading, spot the team member who left two years ago and question whether anyone’s paying attention. They’ll hit a slow page, a broken link, or a warning about your security certificate, and they’ll draw a conclusion about how you run everything else in your business.
For financial advisers, coaches and not-for-profits this matters more than most, because you’re asking people to trust you with their money, their goals or their donations. Your website is often the very first evidence they have that you’re worth trusting. A neglected one quietly undoes a lot of good work.
And it’s such a preventable way to lose a lead. You’ll never see the enquiry that didn’t come. You’ll never know about the person who compared you against two competitors, decided your site looked tired, and went with someone else.
So: do you want that deciding your enquiries for you?
That being said.... we offer two packages of Crispy support for your website to avoid ALL of the above.
Crisp web maintenance support
Crisp Protect
Pre-pay 12 months and save 10%
Optional: Add on Wordfence Pro for real-time monitoring for $18 + gst / month
Recovering a hacked website in Australia costs anywhere from $500 to $2,000 or more, and that is before you count the days your website was sitting offline. Most of the risk comes from the same two places every time: plugins that have not been updated, and nobody keeping an eye on things.
Crisp Protect is the cheapest peace of mind your website will ever buy. We will look after your site with:
WordPress core, theme and plugin updates
Out-of-date plugins are the single most common way sites get compromised. Each month we update WordPress itself, your theme and every plugin, then go through the site afterwards to make sure nothing has shifted or broken. Unmonitored updates can quietly break a site, and are almost as costly as not updating at all.
Security and login activity monitoring
We review who has been logging in and flag anything unusual, like repeated failed attempts or a login from somewhere unexpected. Most attacks announce themselves before they succeed, if somebody is watching.
Monthly backups of your website
We take a full copy of your site every month and keep it separate from your hosting, so if you encounter a problem with your site or host, everything remains safe.
One small content edit each month
Swap a photo, add a blog article, update your phone number, change a paragraph. Send it through and we will take care of it.
Monthly performance report
A plain English summary of how your site is tracking, what we have fixed, and anything we think is worth doing next. No dashboards to log into and no acronyms to decode.
Email support
Got a question about your site, or something looks odd? Email us. You are not filing a ticket into a void, you are talking to the team that already knows your site.
You’ll also receive an update each month on how your website is performing, any suggestions for improvements and we will be available for email support if you ever need it.
Crispy updates
Like anything in life, if you don’t do it regularly, getting back up to speed can often take 10 times longer than the original task itself. We find that for busy teams website updates often fall into this category. Instead, let Crisp take care of any website content updates or changes for you.
In each Crispy Update package, you receive 10 hours of support which you can use for:
- Content edits, such as wording updates, image changes, updating links
- Uploading blog articles for you
- Page layout or site architecture changes
- On-page SEO updates
- Troubleshooting and fixing technical issues
- Email & phone support
If your website is where your leads come from, this is not a nice to have. Let us worry about it so you don’t have to.