We all know that having great search rankings is important, but how do you improve them without a major website overhaul?
You may have already heard about Search Engine Optimisation, or SEO. Before you tune out at the sight of that acronym, don’t worry – I’m not about to get overly technical or throw around too much jargon.
But SEO does have everything to do with one of the most common concerns businesses have: improving their search rankings.
Here’s a super quick and easy website upgrade to help boost your visibility:
👉Make sure your website answers the questions your potential clients are asking 👈
Why answering questions matters
When people turn to Google, they’re looking for answers.
Whether it’s solving a problem, learning about a service, or discovering a product, they type their in questions and hope for clear and relevant responses.
It’s quite simple, if your website doesn’t provide these answers, it won’t show up in search results where it matters most. As well as this, if your site answers these questions well, you’ll not only improve your rankings, but also build trust and showcase your expertise to potential clients.
“What questions am I answering?”
I can hear you thinking, “how do I know what questions I am meant to be answering?” To get you started here are two avenues you can go down:
1️⃣ Ask Your Team
You should start by looking inward. What are the most common questions your clients, leads, or potential customers ask when they contact you? These are perfect opportunities for website content.
2️⃣ Let Google Guide You
Type in your business, industry, or key terms into Google and see what pops up under People Also Ask or in related search suggestions. These are really valuable insights and can reveal what your audience really wants to know.
Where to Add These Answers on Your Site
When you’ve got the common questions (and their answers), the next step is to add them to your website. Here are some places you can add them:
- FAQs: An Frequently Asked Questions page is a simple way to address common queries directly.
- Service pages: Weave the answers into your service descriptions to reassure and inform visitors about what you offer.
- Articles or blog posts: Dive deeper into complex topics with dedicated blog posts. Not only does this boost rankings, but it also gives your audience valuable resources to engage with.
Videos: Answer questions through videos to create dynamic, engaging content that keeps visitors on your site longer.
A Simple Step with Big Results
By focusing on answering the questions your potential clients are asking, you’ll enhance your website’s SEO and make a stronger connection with your audience.
You can start small! Pick a few key questions and work them into your website. By gradually adding more content, you’ll soon see how this simple approach can improve your search rankings, attract better leads, and strengthen your brand’s presence online.
It doesn’t take a massive overhaul to make a big difference. Start answering those questions today and watch your website start working harder for you!
Looking to upgrade your website to make the most of your online presence? Book in a free Marketing Kickstarter chat with Abi today!