Sometimes, the simplest ideas are the most effective. Case in point: one of my clients recently doubled their website bookings with one ridiculously easy change.
What was this groundbreaking marketing move? We added a photo of them, the business owner, to their booking page. That’s it!
It sounds almost too simple to be true, but it worked. Why? Because marketing, at its core, is about people.
Why This Small Change Made a Big Impact
Think about it: when you’re considering booking an appointment or meeting, wouldn’t you feel more comfortable if you knew who you’d be speaking with?
By adding a friendly photo of the business owner alongside a short bio, my client made their booking page more relatable and approachable.
This small tweak helped potential clients visualise the experience, building a sense of familiarity and trust before they’d even made contact.
And the result? A noticeable spike in bookings.
Don’t Overcomplicate Marketing
It’s easy to get caught up in big marketing strategies, fancy tools, and expensive campaigns. But this success story is a great reminder: sometimes, less is more.
When you keep people at the forefront of your marketing decisions, even tiny changes can have a huge impact. The key is to make your business feel accessible and human.
How You Can Do the Same
Want to make your website more personal? Here are some simple ideas that will help:
- 👷 Add photos of you and your team to key pages.
- ✏️ Include a warm, genuine bio that lets clients know who you are.
- 📣 Speak directly to your audience with conversational, friendly copy.
These small changes can make a world of difference in how clients perceive your business.
Let’s Make Your Marketing Work for You
If you’re looking for fresh ideas to connect with your clients and grow your business, let’s talk! Book a free Crisp Marketing Kickstarter session with me, Abi, and we’ll brainstorm simple, effective tactics that deliver big results.
👉 Contact me today to start transforming your marketing!
xo Abi