When was the last time you thought about how your website is performing? It’s easy to let it just tick along in the background, but your website should be more than just an online placeholder. It should actively work for your business by driving traffic, converting visitors, and supporting your goals.
So, how do you know if your website is working for you?
Here’s the good news: the data will tell you everything you need to know.
Look at the Numbers
First things first: if you’re not tracking your website’s performance, you’ll never know if it’s working. It’s not a guessing game – it’s a numbers game. A good place to start is by asking yourself:
- 👥 How many people are visiting your website?
- ⏲️ What pages are they spending time on?
- 🎬 Are they taking any actions while they’re there?
Getting these key insights is the foundation for improving your website and ensuring it delivers results. But how do we actually find answers to these questions?
Step 1: Claim Your Google Analytics
Google Analytics is the absolute ultimate tool for website data. By linking it to your site, you’ll get a clear picture of what’s happening behind the scenes, including:
- 🚚 Where your traffic is coming from. This could include places like social media, search engines, direct links etc.
- 👬 What people are doing on your site. For example, are they browsing specific pages? Or are leaving immediately? Clicking certain links?
- 🔍 Who’s is converting – or taking action – on your website.
It’s simple to set up, and once you have it, you’ll wonder how you ever lived without it.
Step 2: Add Clear Calls to Action (CTAs)
Your visitors need guidance. It’s as simple as that. If they land on your site and there’s no clear next step, there’s a chance you’ll lose them and leave their potential interest untapped.
CTAs help you bridge the gap between curiosity and conversion. These could be:
- “Book a Free Call” – We use this all over our website.
- “Download Our Free Guide” – Giving away a freebie is incredible for lead generation.
- “Subscribe to Our Newsletter” – To help start building your community and communicating regularly
The key? Make it obvious and easy to take action.
Step 3: Review Your Data Monthly
Once you’ve claimed Google Analytics and added CTAs, you should be checking in and reviewing regularly. Monthly reviews are a great rhythm for identifying trends and making small tweaks to keep things running smoothly.
When you’re reviewing, you should be asking yourself:
- Are visitors staying on your site long enough to take action?
- Are certain pages performing better than others?
- Are your CTAs attracting clicks and attention?
This data is your cheatcode for continuous improvement.
Make Your Website Work for You
Your website isn’t just a box to tick off – it’s a tool that can help your business thrive. But it can only if you let the data guide you.
Claim your Google Analytics, add CTAs, and commit to reviewing your performance regularly. These small steps can have a big impact, turning your website into a true asset for your business.
Not sure where to start? Let’s chat! Book a free Marketing Kickstarter session with Crisp Communications, and we’ll help you figure it out.