Crisp Website Process

We make building your website simple and stress-free. Here’s how we guide you every step of the way.

This timeline shows how we’ll work together to bring your new website to life, while keeping our work together clear and consistent.

Along the way, there will be a few moments where your timely input is required - things like reviewing content, answering questions, and providing approvals.

We’ll be clear about what’s needed and when, and responding at those points helps keep your project running smoothly and on schedule.

The Plan 🔍

Crisp websites aren’t just designed to look good – they’re built to support your business goals, whatever those may be.

Our onboarding meeting is where we get clear on your goals, what you don’t like about your current website, and what structure will make the most sense for your new website.

Not every website platform suits every business.

That’s why we’ll work with you to choose the platform that best fits your needs and goals. We’ll guide you through the options and help you make the right decision.

With the scope of our project confirmed, we’ll put together a clear, tailored proposal outlining the work ahead, ready for your review and approval.

Over to you


At this point... please review the proposal and approve it so we can kick our project off and stay on schedule.

The Direction 🗺️

We’ll share a short Google Form to collate the access details and information we need to work on your website, including your domain, hosting, and any existing website tools.

Our 75-minute Content Planning session is where we get a real feel for your business. We’ll ask the right questions to understand your voice, your story, and what makes you unique. From there, we use that clarity to plan your website content and the finer details that will bring your story to life.

We’ll map out your website structure so it’s clear, easy to navigate, and makes sense based on your broader business goals.

Our websites are designed to reflect your brand and business personality. We’ll work with your existing branding to choose a visual style and look that suits your business.

We’ll then share a small selection of design examples, for your review and approval.

Over to you


Time for you to have a look through the design options and let us know which direction you’d like to proceed with - this helps us maintain our momentum.

The Essentials ✔️

Your homepage sets the tone for the entire site. Using what we learned in our Content Planning session, we’ll write clear, resonant copy that introduces your business and guides visitors in the right direction.

We’ll share a first draft of your homepage copy for review, giving you the chance to provide feedback before we apply it across the rest of the site.

Over to you


We know it can be time-consuming, but your home page and website copy are so important. Please review and share your feedback on our draft homepage and website copy ASAP, so we can move smoothly into the final build.

The Content ✍️

With the homepage as our guide, we’ll write the remaining website copy so everything feels consistent, clear, and aligned.

Based on your feedback on the homepage design, we will layout and build the rest of your web pages.

Put your feet up!


While we work on this section, you can relax. Pop on a cuppa, have some crisps and take it easy.

The Build ⚒️

Once everything is in place, we’ll invite you to review the full site and share any final feedback before launch.

Over to you


This is the final review! Once approved, we’ll be ready to launch right on time.​

The Launch 🚀

We’ll connect your website to any agreed integrations, such as forms, booking tools, or email platforms, and make sure everything is working as it should.

We’ll set up essential on-page Search Engine Optimisation (SEO) to help your site play nicely with search engines and be ready to be found by your ideal clients.

Lights on, doors open. Your new website goes live!

Time for a housewarming party for your new online home!

We’ll hand over the keys, show you around, and celebrate what we’ve built together.

Over to you


If you’ve enjoyed working with us, a Google review is one of the best ways you can support Crisp.

If you have any questions about your website build, please don't hesitate to reach out by email via abi@crispcomms.co