First impressions really do matter, and for most potential clients, your website is the first thing they’ll see of your business.
If your website’s not drawing in your dream clients, it’s probably not giving off the right vibe. But with a few tweaks, your site can go from meh to magnetic in no time.
Here are three common mistakes why you’re getting average leads from your website (and how to fix them)
1. It’s too wordy
We all have short attention spans these days. You’ve only got about 20 seconds (yes, it really is just 20 seconds) to grab someone’s attention when they land on your site.
If your website is packed with long-winded paragraphs, technical jargon, or overly complicated messaging, visitors will put your business in the too hard basket and click away.
The fix: Less is more.
Keep your copy clear, concise, and easy to skim. Focus on simple, engaging messaging that quickly communicates what you do and why it matters.
2. It’s All About You, Not Them
Here’s the thing – your prospects aren’t visiting your website to hear your life story or read a laundry list of your achievements. They want to know, “What’s in it for me?”
When your site is overly focused on your qualifications and services, you risk losing their interest. Instead, your potential clients need to see themselves reflected on your website – their problems, their goals, and their aspirations.
The fix: Shift the focus to your ideal clients.
Make sure you use language and visuals that speak directly to their needs and show how you’ve helped people like them. This creates an emotional connection that makes them more likely to trust and engage with you.
3. It’s Too Hard to Take the Next Step
Let’s face it – most people aren’t going to pick up the phone or write an email the first time they visit your site. That’s a big leap and can feel like a real commitment.
If you don’t have an easy, no-pressure way for visitors to engage with you, like a free resource or a lower-commitment action, you’re missing out on capturing potential leads.
The fix: Add a “freebie” to your website.
This could be a downloadable guide, a free consultation, or an interactive tool. It gives visitors a reason to engage with you without the pressure of making a big decision right away.
Your Website Checklist for Success
That’s it. Those are three reasons why your website isn’t generating the leads that it should be.
Remember, to attract more of your dream clients, these are the three rules:
- Keep it simple: Cut the fluff and get to the point.
- Focus on your audience: Make it all about them, not you.
- Offer a clear next step: Give them something easy to do right now.
Your website doesn’t have to be flashy or complicated. It just needs to make your ideal clients feel seen, understood, and ready to take that next step.
If your website could use a refresh, let’s chat! Book a free Marketing Kickstarter session, and we’ll help you turn your website into a lead-generating powerhouse.